Consumer Module 2 – Product Development


Product development – Developing your product  range. 11pp pdf ebook

SKU: CON-M2 Category:


Most craft businesses are usually an extension of a hobby, so you might already have a product or even a range of products to sell. If so, this module can help you expand and extend your range of products with a strategic approach–ensuring that your business objectives (making money) are prioritised. Alternatively, you might be planning to launch a new business. This is where having product development processes in place will help you to create a solid foundation upon which to build a successful business.

This module helps you develop your products for market and how to avoid common mistakes, deciding on your core products and developing a product range from idea generation, screening, sampling and testing, production and presenting your product.


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