Most craft businesses are usually an extension of a hobby, so you might already have a product or even a range of products to sell. If so, this module can help you expand and extend your range of products with a strategic approach–ensuring that your business objectives (making money) are prioritised. Alternatively, you might be planning to launch a new business. This is where having product development processes in place will help you to create a solid foundation upon which to build a successful business.
This module helps you develop your products for market and how to avoid common mistakes, deciding on your core products and developing a product range from idea generation, screening, sampling and testing, production and presenting your product.