Consumer Module 3 – Knowing Your Target audience


Target audience – who is your target audience, how to identify and act. 12pp pdf ebook

SKU: CON-M3 Category:


One of the biggest mistakes you can make is trying to appeal to everyone. Knowing who your target audience means that your marketing and promotional activity will be more cost-efficient as you need only to target specific groups of people and more effective because you can tailor your message to them.

This module looks at what a target audience is, why it’s important, how to work out who your target audience is, defining your target audience, what to do once you’ve identified your target audience and considering niche markets.


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