Consumer Module 6 – GDPR


GDPR – should I be bothered… how will it affect me 23pp pdf ebook

SKU: CON-M6 Category:


It seems that everywhere we go, people are talking about GDPR, but what is it all about? The EU General Data Protection Regulation (or GDPR) replaced the Data Protection Directive 95/46/EC and was designed to create consistent data privacy laws across Europe. These regulations are aimed at protecting all EU citizens’ data privacy and to change the way organisations across the region approach their use of data and its protection.

This module looks at the principles of GDPR, who it affects, what is marketing consent, what you need to do and how this will affect your marketing activity, what is a privacy policy, what is re-permissioning, what is double opt-in and examples of great practice.


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