Creative Module 2 – Marketing


Marketing – Not a dark art, but a planned and structured method of putting your product or service in front of the right people at the right time (when they are about to make a purchase) 31pp pdf ebook

SKU: CRE-M2 Category:


For some, marketing is a dark art – that magical skill that through smoke and mirrors automatically generates customers and sales for your business. However, this could not be further from the truth. We can debunk that myth and confirm that marketing is anything but rocket science and something you can easily do yourself for your craft or home-based business.

This module defines what is marketing, helps you understand the marketing mix, outlines the steps to create a marketing plan, free tools and resources to market your business, the 4-steps to building a marketing funnel, the pros v cons of traditional and online marketing and which type of marketing is best for your business.


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